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What Is A Brand?
A Brands Role In Society
How Story Works
What Is A Brand Story?
Branded Entertainment Examples
Extended Commercial Avenue Examples
“I think stories work best when they surprise us, teach us, and/or remind us” – Jason Headley
‘This is what Mary did, who happens to be our customer, and she saved the day. Oh and by the way she happened to use our product’. – Karen Dietz
“Conveying information through stories tends to pull folks in, but also helps with retention” – Colin Wright
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