+44-7590490364contact@novelinfluence.com
Home / Blog
In Brand story Posted

Lego Fails To Capture its Creative Essence

The Lego Story fails to deliver on the freedom and creativity that their brand embodies. From the company that brought many stories to my childhood by enabling me to play with their products and craft my own adventures within unexplored worlds. They really disappoint with the latest Im shocked to see this very long and […]
Read More
In Research Posted

Telling More Than OneStory

OneStory is a relatively new app that can be used with iOS. It allows users to contribute short stories about their interests. From a range of topics that OneStory offers such as Beliefs, Epic Concerts, Animals, Family, Inspiration and Life. People can share useful advice and views on subjects. Which is enlightening to see a […]
Read More
In Industry Interview Posted

Matthew Turner, Strategic Marketing Consultant – Brand Story – Industry Interview

This week Novel Influence meets Matthew Turner, Strategic Marketing Consultant and Brand Storyteller. Matthew Turner a curator of Brand Stories for Writers and Entrepreneurs. That may seem like a strange mix of clientele, but as an author, and lover of innovative thinking, these are the people he enjoy’s working with. Author of two books; Beyond Parallel, […]
Read More
In Uncategorized Posted

We Need More Interactive Video

Founded back in 2009, Interlude started with a vision to enable video creators a new way to express themselves. Far from the inactive TV generation that’s preceded. Interlude want people to engage with their video content. This is kind of what happened for Zeebox Prometheus campaign #areyouseeingthis. Where popular App Zeebox allowed individuals to enter a competition to win a […]
Read More
In Industry Interview Posted

Mark Sampson, Brand Story Strategist – Brand Story – Industry Interview

This week Industry Interview we have the charismatic Brand Story Strategist Mark Sampson. Mark Sampson, Brand Story Strategist  Mark Sampson’s story is not your typical journey into the advertising industry. Starting out as a technologist, Mark moved into enterprise software sales into his early twenties, before going on to found and grow a two man […]
Read More
In Brand story Posted

Are Your Tweets Ever Really Your Own?

In the brand story model I have developed. Those who directly show their employer on their social media networks are in essence a touch point for the brand. ‘These Tweets/Thoughts are my own and not a reflection of the company” is something along the lines that you typically see. While stating who they work for quite […]
Read More
In Uncategorized Posted

A Shift In Our Times

We have heard it time and time again. The end of the wold is coming. The destruction of the human race. But here we are still living and breathing in 2013. With no sights of a devastating Apocalypse, Thank God! This post shall lay the foundation for a series of articles describing what the future […]
Read More
page 4 of 9
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.